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LOUIS VUITTON UNVEILS ITS THREE-PART STORE IN PARIS’ LA SAMARITAINE DEPARTMENT STORE

LOUIS VUITTON UNVEILS ITS THREE-PART STORE IN PARIS’ LA SAMARITAINE DEPARTMENT STORE illustration 1
LOUIS VUITTON UNVEILS ITS THREE-PART STORE IN PARIS’ LA SAMARITAINE DEPARTMENT STORE illustration 2
LOUIS VUITTON UNVEILS ITS THREE-PART STORE IN PARIS’ LA SAMARITAINE DEPARTMENT STORE illustration 3
LOUIS VUITTON UNVEILS ITS THREE-PART STORE IN PARIS’ LA SAMARITAINE DEPARTMENT STORE illustration 4

Fashion house - 6/22/21

After being closed for sixteen years, La Samaritaine now opens its doors again in Paris, on 23rd June 2021. Inside these emblematic Art Nouveau and Art Deco architectural gems, Louis Vuitton has installed its three dedicated universes, showcasing the historical assets of the venue. This real treasure trove of mosaics, glass walls, and wrought iron thus engages in dialogue with the artworks and furniture carefully selected for the place by the House.

To the right of the entrance, on rue de la Monnaie, the first Louis Vuitton universe in La Samaritaine welcomes guests. Dedicated to Women’s collections, from accessories to travel items, leather goods, ready-to-wear and jewellery, this place is interspersed with artworks, in line with the tradition of Louis Vuitton shops: a painting by artist Somsak Hanumas overlooks the jewellery pieces, while a Solar Disk by British artist Russell Frampton is hung in the lounge beside 1950 vintage armchairs by Guglielmo Veronesi.

After taking the iconic escalator in the Atrium to the lower floor, the second Louis Vuitton space that visitors discover is that of Louis Vuitton Objets Nomades. Indeed, the House has chosen to dedicate to its furniture and object collection — created in partnership with fourteen international designers — a pop-up space in the Atrium, lasting until the end of August. This unique area displays a selection of Objets Nomades, including the emblematic Cocoon swing seat and the Bomboca sofa by the Campana brothers, the shelf by Andrew Kudless showcasing some of the books published by Louis Vuitton, the LV Bike, and many more. Louis Vuitton’s ancestral know-how is given pride of place with the iconic trunk and hat box in Epi leather, and there is also a nod to the House’s heritage, with the presentation of a Flower Trunk, inspired by the small trunks that used to be gifted to clients on special occasions. Above this unprecedented space, an installation of 21 Spiral Lamps by the Atelier Oï duo brightens up the Atrium on three levels.

The Louis Vuitton Men’s world occupies the third floor, in a minimalist space, while shoes, leather goods, ready-to-wear and accessories are presented around a sculptural marble table by Carlos Scarpa. The Art Deco spirit of La Samaritaine can be found even in the changing room, showcasing ancient emblematic mosaics of the department store.
Lastly, on the 4th floor, the spotlight is on women’s shoes, whose architectural lines initiate a dialogue with the works which decorate the space: a bright totem in blown glass from the Objets Nomades collection, as a reference point, matches a Concave mirror by contemporary artist Giuseppe Petrolia, as well as the circular sofa by Bla Station.

Alternately, one universe after the other, the furniture and artworks echo the spectacular architecture of La Samaritaine and its Art Nouveau spirit, creating an aesthetic harmony.

Designer: Louis Vuitton

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