Fashion house - 4/11/23
AMIRI introduces a pop-up and newly redesigned shop-in-shop located in London’s renowned department store, Selfridges, dedicated to the Spring-Summer 2023 collection designed by Creative Director Mike Amiri.
Centred around a monogram floor design, the store reimagines AMIRI’s Spring-Summer 2023 runway around a dynamic balance of textures and tones. Translating the season’s narrative of eternal dreaming, a statement curation brings together key moments within a mindset of artisanal instinct. Hosting ready-to-wear, bags, accessories and footwear, emblematic pieces include deconstructed tailoring, hand-made tapestry full sets, patchwork denim, collaged varsity jackets and accessories.
Starting April 20th, AMIRI takes over one of Selfridges’ iconic windows, displaying this season's hand-embellished Shrunken Bomber amongst a frozen scene of tumbling chairs – demonstrating a story of suspended time and creative imagination.
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