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AMI SETS UP AN ICE-RINK AND A POP-UP STORE IN PARIS FOR THE HOLIDAY SEASON

AMI SETS UP AN ICE-RINK AND A POP-UP STORE IN PARIS FOR THE HOLIDAY SEASON illustration 1
AMI SETS UP AN ICE-RINK AND A POP-UP STORE IN PARIS FOR THE HOLIDAY SEASON illustration 2
AMI SETS UP AN ICE-RINK AND A POP-UP STORE IN PARIS FOR THE HOLIDAY SEASON illustration 3

Events - 12/5/23

La Patinoire AMI 

In a nod to the concept of community and its values of friendship and love, AMI will celebrate the Holiday spirit, welcoming friends and customers to an unforgettable skating experience at a specially built ice-rink.

Open to the public from December 16th to December 31st, La Patinoire AMI will be located in the historical Cour d’Honneur of Palais-Royal. Both Parisians and tourists will be able to access the ice rink free of charge upon registration at this link : https://amiparis.com/fr/article/la-patinoire-ami.

The set-design of the ice-rink is largely inspired by the aesthetics of the AMI Holiday Season capsule collection. This includes mirror-like chrome barriers and a black Ami De Cœur at the center of the ice-rink, and a parallel light garlands throughout the space that add a Parisian twist. Eco-friendly, the 22 meters long ice rink is made of synthetic self-lubricated tiles and does not require the use of water nor ice.

Installed on the side of the ice rink, a chalet will house the very first AMI Café in Paris, while an AMI Christmas tree will overlook the scenery. 

La Patinoire Ami 
Cour d'Honneur du Palais Royal, 1 rue de Valois 75001 Paris
Open from December 16th to December 31st from 11:00 am to 7:00 pm 
Exceptional opening on December 16th, 23rd, 30th until 9:00 pm 
Closed on December 25th and January 1st

Register at https://amiparis.com/fr/article/la-patinoire-ami to access La Patinoire AMI 

The Pop-Up Store

AMI brings on the Holiday mood with the opening of a pop-up store in the center of the French capital. From December 1st to December 31st, the boutique will open its doors in the Palais-Royal neighborhood, close to the Louvre Museum and opposite from La Patinoire AMI. 

This will provide a wonderful Parisian experience for friends and customers of the Maison, in a beloved historical area. Inside the pop-up, AMI will present its exclusive Holiday Season capsule collection for men and for women. It features a selection of unisex pieces including accessories, bags and small leather goods and winter ready-to-wear items in a delightful palette of white and silver tones. In addition to the capsule collection, friends of the Maison and customers will enjoy in the pop-up store an offering of AMI Café beverages. 

The Pop-up’s interiors are designed to echo AMI’s latest global store concept, such as the extensive use of wood and all-brass shelf units.

AMI pop-up store
8, rue de Valois, 75001 Paris
Open from December 1st to December 31st from 11:00 am to 7:00 pm 
Exceptional opening on December 16th, 23rd, 30th until 9:00 pm 
Closed on December 25th and January 1st

 


Designer: Ami

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