ETRO Launches First Eyewear Collection Campaign

ETRO and Safilo Group, launch ETRO first eyewear collection advertising campaign as part of the latest campaign “Out of time, in another space”. The collection, which features a variety of both optical and sunglass frames, embodies ETRO’s unique and unexpected aesthetic, translating a story of excellence into a modern tale. The collection includes a range of bespoke models, such as the ETROSCREEN and ETROMACARON, which were first seen on the runway at ETRO’s men's show in June and women's one in September 2023. These models are characterized by their bold and innovative designs, which feature cutting-edge materials and signature ETRO details.

This style features eccentric and avant-garde designs with bold architecture, elevated geometric temples, modern flat top shapes, and straight lenses. The ETRO logo is laser-engraved on the lenses, and the iconic end-tips feature geometric symmetry. ETRO's new sunglasses are available in four mono-color looks: black/grey, burgundy/nude, ivory/brown, and black/brown shade with gold Pegaso details.

The new ETROMACARON sunglasses are a celebration of the brand's roots with a modern twist. Cuttingedge architectures, exquisite savoir-faire, and distinctive details like the emblematic Pegaso define this new style. Available in different monocolor looks, the ETROMACARON sunglasses are a must-have for any fashionista.

Playful volumes and triangular temples give these squared oversize optical frames a vintage-yet-modern feel. The extra-thin and lightweight acetate frame is available in solid colors, colored havanas tones, and unexpected transparent combinations. The ETRO logo is prominently displayed on the temples, and the iconic end-tips feature a geometric symmetry that recalls the logo lettering.

In addition to the models featured in the ETRO first eyewear collection advertising campaign, the collection include the BOLD PEGASO, the PAISLEY, the LUXURY METAL, and the ETRO TAILORING sunglasses and optical frames, which comprise acetate and metal frames, or perfect combinations of both materials. The ETRO eyewear collection is now available at ETRO boutiques worldwide and online at etro.com, including a variety of selected optical stores.