Multiculturalism, streewear and couture are the words that best define Koché. Behind that non conformist label can be found Christelle Kocher, who has been challenging the codes of luxury for some seasons now. Artistic director of feather worker Lemarié since 2010, she established her own (almost) eponymous brand in 2014, where she promotes the codes of French craftsmanship to create a modern yet easy to wear wardrobe. Today, she is famous for challenging fashion and her shows are a mix of street casting and well-known top models, that take place in popular places in Paris (Forum des Halles, Passage du Prado, Folies Bergères) and are open to all.
This bold blend of luxury and streetwear has paid off, since Koché is now finalist of the Andam and Marion Cotillard has worn one outfit of her last show during the Festival de Cannes, a few days ago.
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